Adrian Sherwen

Wildlife Photographer of the Year

Natural History Museum

The Museum's  in-house team worked closely with the agency Clearleft to redesign the microsite. I worked with the agency's designer and created the pages below. I also created a new masthead, a WPY rules guide pdf and other assets for social. The emphasis was on keeping the design subtle, so it would sit back and the emphasis would always be on the photography itself.

The rules guide, created in the style of  a camera

Rules guide for Instagram Stories

Masthead - the main image is refreshed for each visit to the homepage.

Competition page

Single image page

Voting form

Rules page

Jury page

People's Choice mobile

Using Format